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Nat Nast
The Great Depression and World War II were years of sacrifice for Americans, but by 1946, it seemed like everyone wanted to make up for lost time. The post-war years were a time of unprecedented prosperity and optimism. A savvy entrepreneur, Nat Nast seized the opportunity to clothe the millions of Americans who took up bowling by launching The Nat Nast Company in Kansas City, Missouri in 1946. We are sure he could not have known to what degree he was creating an American art form and preserving a special moment in history.A Style is Born
Nat Nast was a quintessential salesman who found a way to clothe those playing the popular sport of the day with style and function. Credited with designing the original "action back" shirt, a clever design featuring inverted pleats to allow greater comfort and arm movement, earned Nat the illustrious nickname, "The King of Bowling Shirts. Bowling the Perfect 300 game and wearing a Nat Nast shirt earned a select few a $1,000 savings bond, which were presented by Nat’s wife, Alice.
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