Holebrook: Scandinavian Craftsmanship and Windproof Innovation

At Bahle’s, we carefully select brands that offer both exceptional quality and practical functionality. Among our collection, Holebrook stands out as a brand that perfectly blends Scandinavian design, timeless style, and innovative windproof technology. Whether you’re looking for a durable knitted sweater, a breathable jacket, or a versatile layering piece, Holebrook delivers premium craftsmanship built for the elements. But what makes Holebrook special? Let’s explore the brand’s history, design philosophy, and why it has become a go-to choice for our customers at Bahle’s.

The History of Holebrook

Founded in Sweden in 1999, Holebrook began with a simple yet brilliant concept—creating knitwear that could withstand the harsh coastal winds of Scandinavia. From this idea, the brand developed its signature windproof sweaters, a product that remains at the heart of its collection today. Over the years, Holebrook has expanded its line to include jackets, knits, and other stylish yet functional garments that embody a refined, Scandinavian aesthetic. The brand remains committed to using high-quality materials and sustainable production practices while maintaining its core focus: clothing that protects against the elements without sacrificing style.

What Makes Holebrook Special?

Windproof Technology Meets Timeless Knitwear

Holebrook’s signature windproof sweaters set the brand apart from traditional knitwear. These sweaters feature an integrated, breathable lining that blocks wind while maintaining flexibility and comfort. Unlike typical wool or cotton sweaters, which can allow cold air to pass through, Holebrook’s designs provide extra protection against chilly conditions, making them perfect for outdoor adventures or breezy lakeside days in Northern Michigan.

Scandinavian Minimalism & Versatile Styling

Inspired by Scandinavian design principles, Holebrook’s clothing is clean, understated, and highly versatile. Their knitwear and jackets offer a modern yet classic look that pairs effortlessly with both casual and dressed-up outfits. The neutral color palettes and tailored fits make these pieces easy to layer and style year-round.

Commitment to Sustainability & Quality

Holebrook is dedicated to responsible manufacturing and sustainability. The brand prioritizes high-quality, natural fibers such as merino wool and organic cotton, ensuring durability and long-term wear. Additionally, Holebrook produces much of its collection in Europe, adhering to strict environmental and ethical standards.

 Functionality for an Active Lifestyle

Designed for people who embrace the outdoors, Holebrook’s collection is made to move with you. Whether you’re sailing, hiking, or simply enjoying a crisp morning walk, their windproof technology and breathable fabrics provide comfort and protection. The brand’s jackets and vests add even more versatility, offering lightweight yet effective layers for changing weather conditions.

Holebrook at Bahle’s

At Bahle’s, we are proud to carry a curated selection of Holebrook's finest pieces, ideal for those who appreciate both style and function. Whether you’re drawn to their windproof sweaters, lightweight jackets, or cozy merino wool knits, Holebrook offers durable, well-crafted clothing suited for life in Northern Michigan and beyond.

If you’re new to the brand, we recommend starting with the Holebrook Classic Windproof Sweater—a best-selling piece that blends timeless knitwear aesthetics with modern wind-resistant performance. 

Why We Love Holebrook

At Bahle’s, we seek out brands that share our values: craftsmanship, sustainability, and timeless design. Holebrook embodies these ideals, creating clothing that looks great, lasts for years, and provides practical protection against the elements. Whether you need a reliable windproof layer or a high-quality Scandinavian knit, Holebrook delivers unmatched quality and innovation.

Visit Bahle’s of Suttons Bay in-store or online to explore our latest Holebrook arrivals and discover why this brand is a favorite among our customers!