Relwen: Be Lasting

At Bahle’s, we take pride in curating brands that embody both craftsmanship and functionality. Among our selection of premium menswear brands, Relwen stands out for its commitment to rugged durability, heritage-inspired design, and an emphasis on quality construction. Their slogan: "Be Lasting", a major emphasis on the ability of their clothing to last for a long time.

Whether you're looking for a dependable outer layer or a well-structured knit, Relwen offers pieces that seamlessly blend practicality with modern style.

But what exactly makes Relwen special? Let’s take a closer look at the brand’s history, design philosophy, and the reasons why it has become a customer favorite at Bahle’s.

The History of Relwen

Relwen was founded in 2007 by Jamie Rupp, a native of the Midwest who sought to create a brand that paid homage to the region’s deep-rooted traditions in workwear, military attire, and outdoor apparel. Growing up surrounded by farms, fields, and classic American grit, Rupp was inspired to develop clothing that could withstand the elements while still maintaining a timeless aesthetic. The company’s mission: creating pieces that are as tough as they are stylish.

What Makes Relwen Special?

 Heritage-Driven Design

Relwen’s aesthetic draws heavily from military surplus, vintage outdoor gear, and classic workwear. The brand’s pieces reflect a sense of history, with elements like reinforced stitching, functional pockets, and durable fabrics that recall the best of mid-century American style.

 Uncompromising Quality

Every Relwen garment is built with longevity in mind. From high-density woven cotton to stretch-nylon blends, the materials used in Relwen clothing are carefully selected to ensure both durability and comfort. Each piece is engineered for real-world wear, whether that means braving the outdoors or simply navigating daily life.

 Rugged Yet Refined

Unlike many brands that lean entirely into the rugged workwear look, Relwen finds a balance between tough and tailored. Their pieces are designed to be functional but also versatile enough to dress up or down. 

 Designed for Movement

Relwen doesn’t just focus on durability—it ensures that wearers can move freely and comfortably. Many of their pieces incorporate flexible fabrics and thoughtful construction techniques, allowing for ease of motion without sacrificing structure. 

Relwen at Bahle’s

At Bahle’s, we carry a thoughtfully curated selection of Relwen pieces, chosen for their ability to integrate seamlessly into our customers’ wardrobes. Whether you're looking for a lightweight jacket for spring, a sturdy flannel for cooler months, or a versatile blazer that works across multiple occasions, Relwen delivers with classic, well-crafted designs.

If you’re new to the brand, a great starting point is the Windzip Jacket, one of their most recognizable and sought-after pieces. Designed for transitional weather, this jacket combines a military-inspired silhouette with modern performance fabrics, offering warmth without bulk. 

Why We Love Relwen

At Bahle’s, we believe in carrying brands that align with our values: heritage craftsmanship, functional style, and a commitment to quality. Relwen embodies all of these qualities, making it a natural fit for our store. Whether you appreciate clothing with a story, need gear that can handle unpredictable Northern Michigan weather, or simply want well-made pieces that last, Relwen is a brand worth exploring.

Stop by Bahle’s of Suttons Bay in-store or online to see our latest Relwen arrivals and find the perfect addition to your wardrobe!